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Logo discussion

Product Team • Asked 5 months ago by Shashike Jayatunge

Shashike Jayatunge Mod Commented on May 22, 2021:
Team, If any of you have logo ideas please put them forward. 

I have a few opinions based on what I have spoken to Heyn about in Blue Arrow. 
But this is what he's come up with so far:



Shalaka Punjabi Commented on May 23, 2021:
Hey!
I'd go with the option 1
Shashike Jayatunge Mod Commented on May 24, 2021:
Sounds good, our vision is in line with the poll I made on Instagram:

IMG_7736 1.png 214 KB Download

That said, I think the font should be changed to match the Ruby on Rails font (or something similarly blocky).
IMG_7737 1.png 173 KB Download


Heyn Rifan Commented on May 24, 2021:
Here are two font options similar to "RAILS". Let me know your thoughts.

Shashike Jayatunge Mod Commented on May 24, 2021:
Submitted it as a poll on my Instagram, lets see what happens.

Personally, I like Option 1. It has an old school dot-matrix screen look to it (maybe we can try adding a texture to the text?)
dot-matrix screen Download


That said, I'm still wondering how we can incorporate the Rails logo motif into it. Any thoughts? 
Shalaka Punjabi Commented on May 25, 2021:
For the text, I feel we should go with Font option 1 and as for the logo, I like it just as it is.
Shashike Jayatunge Mod Commented on May 25, 2021:
Nice, looks like the poll reflects your thoughts.

Poll result Download


So if your cool with it. I think we can confirm the logo design so Heyn can move forward on the brand guideline. 
Shalaka Punjabi Commented on May 26, 2021:
Yes!
Sounds good. 
Heyn Rifan Commented on May 28, 2021:
Here is the brand guideline for Violet Rails. Let me know your thoughts.
Violet Rails - Brand Guideline.pdf 1.82 MB Download
Shashike Jayatunge Mod Commented on May 28, 2021:
The logo and typeface look good. Im wondering where the UA Red color is being used, I dont really see it anywhere. If its not a big deal, I suggest that we remove it to keep the palette simpler.  
Shashike Jayatunge Mod Commented on May 29, 2021:
Also Heyn, feel free to dump the source files for the logo/variations here so I can start swapping out the logos everywhere. Thanks! 
Heyn Rifan Commented on May 29, 2021:
That color is not used on the brand guideline but will be used on the landing page. Shall we hold on to this until we complete the website? We can review this after.
Shashike Jayatunge Mod Commented on May 29, 2021:
I didn't think of it like that, and it makes sense-- let's leave it in until the landing page design is done. 
Heyn Rifan Commented on May 30, 2021:
Violet Rails - Brand Guideline.pdf 1.83 MB Download

Here is the updated brand guideline with the gradient and CSS code added
Heyn Rifan Commented on May 30, 2021:
Here are the logo files in PNG and SVG formats
violet-rails-horizontal-logo-black.svg 2.42 KB Download
violet-rails-horizontal-logo-colored.svg 2.72 KB Download
violet-rails-horizontal-logo-white.svg 2.41 KB Download
violet-rails-logomark-black.svg 722 Bytes Download
violet-rails-logomark-colored.svg 1 KB Download
violet-rails-logomark-white.svg 719 Bytes Download
violet-rails-vertical-logo-black.svg 2.43 KB Download
violet-rails-vertical-logo-colored.svg 2.73 KB Download
violet-rails-vertical-logo-white.svg 2.43 KB Download
violet-rails-vertical-logo-white.png 19.2 KB Download
Shashike Jayatunge Mod Commented on May 30, 2021:
Heyn, I dont think the file attached to your post about the updated brand guideline. 
Heyn Rifan Commented on May 31, 2021:
I have edited the comment and added it again
Shashike Jayatunge Mod Commented on Jun 01, 2021:
Thanks! All looks good. I think we are set brand guideline-wise. The next step would be redoing the landing page right?

Find the thread here